David Yurman Jewelry: Art and Magic Combined
Over twenty-five years ago, David Yurman first offered the world adorning jewelry like it had never encountered before. Yurman’s designs have always been in-part inspired by the Celts. Jewelry to him is an unmistakable display of one’s inner magic and position. With his wife, Sybil, he proceeded to create a legacy a jewelry design and manufacturing standards that America, especially Hollywood, fell head-over-heels in love with.
David Yurman Jewelry has an obviously unique look, feel and energy about it. There is no mistaking the “Cable-style” design that screams Yurman. Strands of meticulously braided sterling silver and 18 karat gold are woven into patterns that cannot be effectively duplicated. There are many knockoffs and cheap imitators in the world that are trying to profit from the artistic reputation and prestige acquired by Yurman, however none even come close to the originals in any respects whatsoever.
Bracelets, earrings, timepieces, necklaces, enhancers, rings and more are all created by the David Yurman company and all exhibit clearly and instantaneously the components of elegance and grace that are trademark in all jewelry that bears his logo. David Yurman didn’t just create this jewelry and then sit back with common strategies for marketing; he employed his own plans here as well to catapult his collection into its current status of unsurpassed recognition and demand.
He did so in part by creating the David Yurman Humanitarian Award and then granting it to powerful public figures like Steven Spielberg and Elton John. He honored first responders at the Silver Shield Awards in New York City shortly before the advent of 911. Through superior jewelry design and creative marketing strategy, David Yurman has made his various collections of original jewelry among the most desired on the planet.